Forecasting the bite
How SC Johnson’s OFF! combined insect and weather data to predict mosquito activity – and improve consumer confidence
SC Johnson’s insect-repellent brand OFF! partnered with The Weather Company to supercharge its OFF!Cast Mosquito Forecast™, blending proprietary insect data with real-time weather intelligence. The result? A predictive, hyper-local tool that helps millions plan outdoor moments with confidence.
From seasonal annoyance to smart prevention
Consumers often struggle with knowing how to effectively protect themselves against mosquitoes, especially in the midst of changing or volatile weather. As America’s #1 trusted insect repellent brand, OFF! wanted to boost consumer confidence by becoming a go-to resource for education and preparedness.
Its mission? To help families understand how weather and mosquito behavior intersect so they could plan, play, and protect more confidently.
Integrated Marquee ads featuring the OFF!Cast in The Weather Channel app
85%
incremental sales from newly-educated audiences
2%
sales lift
6%
lift in brand favorability
Turning weather data into consumer confidence
OFF!’s team of experts worked with The Weather Company to correlate proprietary insect data with historical and forecast weather figures. Harnessing more than 15 billion climate data points from 5,000 global locations, the team built regional models that predicted mosquito activity by ZIP code, factoring in rain, wind, humidity, and air quality.
OFF!Cast daily mosquito risk feature
A trusted forecast for bite-free days
By continuously surfacing OFF!Cast insights on The Weather Channel app and across other digital channels like social and DOOH during moments when mosquito activity was predicted to be high, OFF! transformed weather data into year-round consumer guidance.
The campaign not only educated millions but also drove relevance, boosted engagement, and strengthened consumer confidence.
“When demand shifts with localized conditions, you can create a rolling, always-on initiative for your brand. When the weather signal is right in a specific area, the message fires. It means you’re activating at the exact right moment of need, rather than relying on a fixed seasonal calendar.”
The lesson for marketers?
When you turn real-time weather data into actionable insights, you stop reacting and start predicting. And you don’t just forecast demand – you create it.
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