Tapping into weather to seize the moment
How Jeep® brand used weather-powered creative to connect with outdoor enthusiasts during key decision-making moments, driving awareness and leads
Partnering with The Weather Company, Jeep® brand harnessed the power of weather to dynamically align its brand messaging with key planning moments – engaging outdoor enthusiasts and cementing its reputation as the adventure-ready brand built for every condition.
Forecasting a new kind of adventure
For generations, Jeep® brand has embodied off-road excellence. To launch its all-electric Wagoneer S EV, the brand needed to inspire loyal fans and new audiences – parents, road trippers, and outdoor enthusiasts – without losing its brand identity. The challenge? Prove that electric can still mean ‘go anywhere, do anything.’
Integrated Marquee ad featuring the Jeep® Wagoner S EV in The Weather Channel app
Top driver
of site traffic across partners
4%
lift in brand consideration
4.4%
lift in familiarity
3.2%
directional lift in aided awareness
When the weather sparks the journey
Jeep® brand partnered with The Weather Company to reach people during peak planning moments. Tapping into 300 million monthly users and a deep understanding of how people check forecasts and plan ahead, this collaboration helped Jeep® brand pinpoint when adventure was top of mind.
In addition, the brand’s strategic presence on The Weather Channel app, the world’s most accurate forecaster and one of America’s most trusted brands, reinforced its reputation as reliable and adventure-ready.
The Weather Company’s Integrated Marquee dynamically adapted Jeep brand’s message based on hyperlocal weather conditions
Real-time weather signals and first-party data guided dynamic creative on the app, adapting messaging to local forecasts and seasonal moments. Premium placements like the Integrated Marquee and Daily Details created high-impact, authentic touchpoints when travel and activity planning were high priorities.
Full force results
Embedding brand messages into people’s daily routines proved to be a powerful way to create meaningful connections. In particular, strategic timing during holiday weekends paid off. For example, sponsorship over the Martin Luther King Jr weekend delivered results 191% above expectations – positioning the Wagoneer S EV as the go-to companion for modern adventure.
“It’s about capturing a consumer when they’re in the absolute right mindset – capturing them in the moment of intent. And that reduces advertising waste and boosts budget efficiency.”
The lesson for marketers?
Contextual messaging during key decision-making moments transforms everyday planning into powerful brand moments.
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