Performance - Usercentrics

Privacy as rocket fuel

In this climate, a Privacy-Led Marketing approach isn’t just protection against risk: it’s a propeller for growth. Uncover its value.

Privacy powering performance

Brands that deliver transparency, accountability and respect win trust, which converts into engagement, loyalty and long-term growth.

“Brands win when they build the most trusted customer journey. And that’s what makes Privacy-Led Marketing so powerful – not because it hides complexity, but because it bakes clarity, transparency and simplicity into every touchpoint, on the user’s terms,” says Adelina Peltea, CMO, Usercentrics.

Who is using Privacy-Led Marketing as a guiding strategy?

Marketers adopting Privacy-Led Marketing are seeing a sizable uptick in all the big performance indicators – we’re talking sales, brand equity, customer lifetime value, trust and ROI.

Top 6 indicators of privacy performance

52% Business performance (sales/revenue)

44% Brand equity

40% Customer lifetime value

37% Trust scores/sentiment

30% Media efficiency/ROAS

27% Internal benchmarks

Sector spotlight: who are the top performers?

of senior marketing leaders in banking and finance have boosted performance thanks to Privacy-Led Marketing

of senior marketing leaders in the travel industry see improved results due to Privacy-Led Marketing

Privacy means profit: the future of brand-building

Lee Woodard, co-founder and managing partner of The Privacy Experience Agency says privacy is now the beating heart of sustainable marketing growth.

“Privacy should be seen first as a business opportunity, not just a legal obligation. The way to unlock that is by putting it into commercial terms – calculating the lifetime value of consent. When you show what each consent enables in engagement and revenue, you’re speaking the board’s language. That’s when privacy becomes a real growth driver.”