From clicks to connections
How holistic marketing fuels growth
Personalize. Connect. Grow.
Clicks aren’t cutting it anymore. Marketers are under pressure to turn attention into action and action into loyalty. But attention fatigue, rising privacy concerns, and fractured customer journeys make that harder than ever.
How can marketers learn enough about their customers to connect with them on an individual level across all their channels?
It's time for marketers to:
Leverage first- and zero-party data to turn their customer engagement strategy into a reality
Optimize each stage of the customer lifecycle as an opportunity to build genuine connections
Treat each stage of the customer lifecycle as part of a unified, holistic marketing strategy that drives lasting growth
This report explores the challenges, opportunities, and metrics that matter throughout the customer journey – from customer acquisition to conversion, retention, loyalty, and reactivation.
Are traditional metrics still relevant? Or do marketers need to be bolder? Do they need to find or create brand new, more relevant and useful ways to measure their campaigns?
Marigold’s report ‘From clicks to connections: how holistic marketing fuels growth’ will answer these questions and more, providing the latest industry data, practical advice, examples from global brands, and key takeaways. It serves as your blueprint for success, designed to help you turn theory into best practice and future-proof your business.
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